Shaila Durcal
We had to choose an unknown ban or singer. Choosing was easy she is new and has very special link to the Hispanic audience. Her mom was adored by many including myself and misses her very much. She died three years ago of lung cancer and daughter decided to take over the stage. The problem that needed to be solved was to show the public that she needs our support and encouragement and in a way my loyalty to her mother.. One of the projects I really enjoyed was the music branding. My research was very focused and familiar. Knowing her history helped figure out how best to show her off. The type of music she sings helped set the layout, and style. The images needed were ones that could give the viewer some idea of the type of music she brings to the table, and how her mother’s influence and training have been a very important part in starting her career. It is a hard but at the same time very rewarding. The emotional attachment was really helpful. It helped by filling a hole inside and also realize that she may at times sound, act, and specially look like her mom, but that she is her own person and we her mothers fans and now hers must see it that way. We must not compare or expect her to be her mom. We all must see her for who she and not for who we want her to be. She is a very special gift from Rocio a link to a very long and memorable past. Her mother may not be here but her music will always be in our hearts.
http://www.youtube.com/watch?v=KA1WraRO-JU
http://www.youtube.com/watch?v=eA8o5L7Qpwk
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